Jamie Campbell
Brief
The client is Commercial Style & Design, a small interior and furniture designers who consult with real estate teams to retrofit small business for new clients. The poster design is to be A3 landscape, the designed layout will be supplied by the client and the text will be supplied by the client.
Supplied Content
Design Statement
I am going to design an A3 landscape promotional poster for Commercial Style & Design using illustrator and indesign. I intend for the poster to have a sophisticated and corporate theme. All images will be scoured from Unsplash and I utilise the supplied information by the client to be used in the poster.
Screen grabs (Indesign) - Process
Outcome
Thoughts
I like the layout of the business name and the layout of the images. I don't like how the body text is far from the main image and the font is slightly too large as with the contact information in the corner. (body text has spelling error, i will fix that.) I also think that there's too many colours in the poster so I would want to minimise that while including more dynamic shapes to make the poster more modern and business-like.
Final Outcome
List of Changes
1. Adjusted the size of Brand name
2. Used one highlight colour (yellow) and neutral colours (black and white)
3. Shapes used in the poster are limited to squares and rectangles
